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So what do you call a movement that seeks supporters by appealing to the cultural grievances of marginalized groups in predominantly left-wing hierarchical social environments? Is it okay to also call them - presumably including you - "Cultural Marxists"? Is the entire Online Right, as represented on this forum, a Cultural Marxist movement, or is the term reserved for those who fight against a right-wing environment? That seems like it's pretty close to @Primaprimaprima's observation below that part of the motivation is simply to be able to say that opponents of right-wingers = Marxists.
And then, who even gets to define what is right-wing? What do you tell to people like me whose political compass is rotated just enough that the SJW establishment looks like a right-wing movement with a new coat of paint, simply having gone through the usual evolution where a left-wing movement (ex. early Christianity) overthrows a right-wing establishment (ex. the pagan Roman aristocracy) and proceeds to become the new right-wing establishment (ex. the papacy) itself? Now you have to refine your definition to say "no, Marxists is the proper term for whatever instance of this general dynamic my tribe is fighting against", which looks increasingly contrived.
In general, I think it is right to be suspicious of people who insist on using a particular preexisting term for some politically significant notion at all costs, because this is the central element of a widely deployed manipulation strategy to redirect people's intuitions, heuristics and rules that were built up in response to one thing to be aimed towards another. This is what is going on when SJWs insist that you use their definition of "racism" (and relegate portions that were in the old extension but are excluded from the new to the semantic ghetto of "reverse racism"), instead of going the least-resistance path of coming up with a fresh word to capture the exact set of tendencies that they want to suppress, or "fascism", and why the content industry is adamant about referring to copyright violations as "theft" and "piracy", and I'm sure you could come up with many other examples. This is notwithstanding the other extreme, pointed out by @ArjinFerman, where one side is denied the use of any term for a politically significant notion at all - but the answer to a trap being laid in front of you isn't to defiantly turn around and walk into the trap laid behind you.
Of course, "Cultural Marxism" is an interesting example, because part of the intended transference seems to go the other way - the insistent advocate hopes that by being convinced that he is fighting against "Cultural Marxism", the anti-SJW will in the future also take up the torch of the fight against plain (economic) Marxism. I can't think of many good examples of this from other sides, since it requires a degree of having lost but still being around to plot a comeback; perhaps old-school economic lefties should pick up the strategy and push the idea that newspapers, Hollywood etc. are just "cultural Big Oil" that pulls the same tactic of using US foreign policy might to gain access to new markets.
The problem with this transference is not just that it is manipulative, but also that as soon as it is recognised, you lose a big part of your potential coalition, namely all the people (me included) who think that (economic) Marxism isn't particularly good, but the movements that fight against Marxism or think that we directionally need less Marxism are strictly worse. I would like to fight against SJWs, and in fact I consider it very important to do so, but I would be very reluctant to make common cause with a movement that wants to take some or all of my energy to do that and redirect it towards reducing taxes, abolish mandatory healthcare, or give more of a political voice to the wealthy.
This is like the guy on datasecretslox who claimed not to know what race is. People know what right-wing is to enough of a degree to be able to talk about it, even if you can "well, aksually" the edge cases.
No, it's not so alike. Germans, Americans, Africans and Chinese would agree about classifying a typical black and a white guy, even as the others might find the US "one drop" boundary weird. Meanwhile, there are real differences between what people consider fairly central examples of left and right, to the point that I've seen German press refer to the BSW (new split-off "tankie" party with direct lineage from the GDR capital-P Party) as right-wing because they are against SJWs, immigrants and Ukraine.
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Ok, but what if I told you I don't want the transference? Like I mentioned, I like MadMozer's analogy to Mormonism, because I can understand the Christians' impulse to say "hey, don't put me in the same bag as those weirdos", but that's not what the Marxists here are saying. What they're doing is more akin to "the Church of Mormon is a conspiracy theory", it's maddening.
I don’t know of any atheists out there saying a Mormon state is the end-goal of American Christianity, which is what would garner the equivalent response, “The Church of Mormon is a conspiracy theory.”
It would be easy, actually, to point out how the LDS church is a major driver of conservative culture, trying to match the Roman Catholic Church in cultural power through new media (Angel Studios, Glenn Beck, The Blaze, etc.). Now, build up a conspiracy theory of a group of influential and wealthy Mormons trying to bring about the White Horse Prophecy. Then check the funding of conservative candidates and PACs by Mormons, and you’ll see “evidence” for the theory everywhere you look. Easily disproved, of course, but now you’ve got the mind-worm whispering to you every time you see a Mormon involved in the culture war.
But all that aside, the reason “Cultural Marxism” is denied is because most people have no clue what actual Cultural Marxism was/is. The progressive movement’s economic policy wing is rolling along on the momentum of bog-standard envy-driven collectivism, same as it ever was, grabbing and using new terminology by opportunity, not by design.
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So then why do you want to use the term so badly? You should have seen a lot of arguments against using it that are not "it's a conspiracy theory" by now. Can you be baited into doing something if the outgroup condemns you for doing it in sufficiently maddening terms? If the "right-wingers take Ivermectin against COVID because they are anti-science conspiracy theorists" needling had become obnoxious enough, would you have taken it just on those grounds? (If you do actually believe in Ivermectin, replace with drinking/injecting bleach)
You'll note that I don't actually go around calling the woke stuff "Cultural Marxism" in day-to-day conversations. It's only when someone denies that such a movement ever existed, and applied that label to itself, and that they were inspired by Marxist ideas, and that they resulted in what we now call "woke", that I pipe up, and point out that they are wrong.
Well, this is (almost) a motte I'm happy to concede - the only part that I find doubtful is how by "resulted" suggests that the lineage of "woke" is entirely, or mostly, within the movement that referred to itself as "Cultural Marxism". I have seen evidence of existence of communities that used that term for themselves, but the volume of evidence is really too small for there to ever have been more than a fairly small number (on the order of a few academic groups and attached activist groupies? Perhaps 100-1000 people?). If you want to claim that those groups, however small they are, begot the "woke" that we see today to a sufficient degree that "resulted" is justified as a term, when the "woke" themselves see their lineage as a procession of mass movements (civil rights, LGBT etc.), this is pretty close to the textbook definition of a conspiracy (events are secretly steered by a small group). Then the moniker "conspiracy theory" would be appropriate on the surface. Whether one should abstain from using it because of the pejorative connotations, or push back against the pejorative connotations on account of those being obvious enemy action by conspiracies, is a separate question.
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Reactionaries, I suppose.
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