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PaperclipPerfector  1yr ago (text post)   29422 thread views

Culture War Roundup for the week of July 31, 2023

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This is what I thought hydro meant when he called it a 2 hour toy commercial.

In my description the feminism is integral to the advertising strategy, where Hydro describes it as ancillary or unnecessary, just tacked on because it's a thing you do these days.

There's a big difference between "Let's make a toy ad... What's popular... Feminism!" Implying that, idk, a Barbie movie from 2002 would use patriotic themes the same way.

Versus "Let's use a long form film to reposition our branding from a lower-prestige to a higher-prestige tier by using feminist branding to rework how parents view our product."

I'm honestly shocked how much play the film is getting, and how many Ivy-League feminists I know are dressing up in pink to attend the film, many multiple times! It's getting significant cultural space, for an IP adaptation that probably deserves to be closer to the Battleship movie.

Compare Bud Light. They just threw some branding at the wall.

I think, to be clear, a Barbie movie from 2002 would have patriotic themes. Possibly feminist-patriotic themes, because it’s a girl movie, but patriotic themes- maybe Islam references and the American way freeing women to walk around without a burka or something.

Hollywood in 2002 was extremely careful about being Islam critical.

Even prior to 9/11 they changed the villains in The Sum of all Fears to be Neo Nazis instead of Islamists.

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