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Notes -
Anbev saying senior leadership didn’t know about the marketing and it was lower level people. I believe she’s HBS and a VP so taking with a grain of salt.
But Bud basically needs to pick a side now or their top product is probably dead. They need to cancel the VP and fire her for cause in my opinion or try to be woke beer (which I don’t think exists for this product category but maybe good for other products). Give the right a scalp and maybe sales boom.
Woke beer can easily be a thing that exists. Even woke light beer.
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They're lying, of course. But at least they're worried enough to lie, rather than do the whole "our former customers are evil transphobes" thing.
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VPs are dime a dozen at a corp like AB Inbev.
The real issue is seltzers taking the beer market for the college and post college crowd
Seltzers always killed me when they took off because I was drinking La Croix and Vodka long before and never thought about starting that business. That being said I quit drinking seltzers. They’re too sugary. I no longer think they’re the end game. But Bud does feel like a doomed product. A revamp where it’s middle market might work.
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