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No, "past peak woke" would be when the people pushing woke innovations are getting punished, and the people reversing established woke innovations are not getting punished and sometimes succeeding.
"Peak woke" -- or better, "woke plateau" -- would be when someone pushing a woke innovation or trying to make new offense cancellable is as likely to get punished as someone who is calling out and trying to cancel out existing woke norms is likely to get canceled.
I think that would be true if "people pushing woke innovations get punished" was the main way that woke culture lost traction. However, I think that the change is driven much more strongly by whether people on the margin view these new woke innovations as credible or whether they nod while making snide comments to their trusted friends.
I don't think woke culture dies by a coordinated counterculture pushing back on its excesses. I think woke culture dies by becoming uncool, a sign that you are not keeping up with the modern times.
I actually suspect that the beginning of the end for woke culture was the moment that big banks started making floats for pride parades. Nothing is less cool than a big bank trying to show how cool and with the times they are.
For the record, I think that peak woke was probably about 2 years ago, though the exact timing of the peak depends on which exact part of "woke" you're talking about. Concretely:
I think the idea of "colorblindness" peaked a couple decades ago
I think the idea of "cultural appropriation" probably peaked in 2018ish
Cultural battles over "trans rights" are probably either still on the upswing or near peak
I expect that there will be some new "deviant" thing that is currently outside the overton window (e.g. polyamory / furries / etc) that will be taken up by the successors of woke ideology.
What makes you believe that this is so?
To a normie, banks are just these things that are part of the environment, like trees, grass, and television news broadcasts. A bank supporting something won't make it more cool, but it won't make it less cool, either.
I think television news broadcasts are uncool in the same way banks are, though not in the way that trees and grass are.
My impression of normies, and particularly of the type of normies that exhibit "woke" sentiments, are usually pretty anti-establishment, despite the establishment trying to pander to them. So my judgement about banks is mostly driven by the idea that banks are about as "establishment" as you can get, and when the establishment starts supporting your ideas, you need new, better ideas that the establishment is not willing to support to prove that you are not one of them.
Is that a fair-weather alliance? It always struck me more as a deliberate plot of the corporate sector to subvert anti-establishment sentiment.
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I'm probably using a non-standard definition of normies. I'm not sure there is a standard definition of "normie".
The context was "to a normie, banks are just these things that are part of the environment", which was in the broader context of "to someone inclined to be woke, banks are uncool", so I was figuring we were operating under a very broad definition of "normie" that included "woke" people.
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Channeling moldbug, people won't see the bank as uncool without a concerted effort to smear it as uncool, which people mistake for an organic uncoolness factor after decades of "activism."
Similar to people expecting a wave of youth reaction because "teens naturally rebel against authority," when in reality the media and education industries can and have just flipped the switch from "rebellion is cool" to "total conformity is cool."
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Yes, you're correct. I don't think "woke" is a new phenomenon, I think "woke" is the way the current young generation shows that they "get it" in a way that the older generation does not. And yes, representing how the current idea of "woke" was ascendant while the previous version of "politically correct" was collapsing. My point was at no point does "we are past peak X" mean "and that means that everything will go back to how it was before", it just means that "X" is now unfashionable and will be replaced by a new, fashionable "Y".
And yeah, the "poly / furries" thing is the classic prediction for what the new "Y" will be, but I'm pretty sure it's actually going to be "etc", because if it were the predictable "poly/furries" then the old uncool people could easily "get it", and that would be terrible.
(As a note, I'm not saying "wokeness is just fashion and therefore has no effects on the real world". I'm saying "wokeness is fashion, and therefore you can predict what will happen with it the same way you predict other fashions". Any real-world consequences of things done for fashion are still just as real as real-world consequences of things done for other reasons)
That is a really interesting perspective, and it makes a lot of sense. I have always viewed it as a fashion, but I hadn't considered the poison pill aspect like that. Ooh, how about instead of poly/trans we go with "chatbots not being real people doesn't matter, they are real enough for me and you disrespect them when you call them artificial". Wrap your head around that Dad!
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