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Trouble in conservative media? While the left has been catastrophizing over losing the war for attention, a major conservative outlet seem to be stacking a few Ls.
Daily Wire Co-Founder Jeremy Boreing To Step Into New Role Focusing On Entertainment
My first thought was "did October 7 kill the Daily Wire?". Candace Owens was one of their big stars but they lost her over antisemitism (she's promptly become even more unhinged). Maybe this took more of a bite out of their base than I assumed at the time. The general split in the Republican party between traditional views on supporting allies and the allegedly anti-war segment that questions spending money on foreign partners ,especially (((those allies))) , could create problems for a company like DW.
And then, not long after that, they lost Brett Cooper as well for still-undisclosed reasons and utterly failed to replace her in a way that seemed to only destroy her former show and made Cooper more popular. Matt Walsh is doing great but can he and Shapiro really cover the company's costs, especially given its ambitions in media?
Which, at least, the Bulwark is suggesting is part of the problem: Boreing decided to adapt the Pendragon Cycle and may have bitten off more than he could chew. It's an action fantasy series is a far cry from a Matt Walsh documentary or sports comedy. The Bulwark is not a neutral source but it is a risk we've previously talked about here when discussing attempts to create an alternative to Hollywood.
Combine that with a bit of a downturn and dubious personnel decisions like treating modern influencers like interchangeable cogs and...someone had to take the fall.
Uh, why do you assume that this is the daily wire doing badly? They’ve been dabbling in entertainment for a while.
If there was an indie Hollywood studio head that worked for a company that had a track record of producing franchises
lost two of those in a visible, controversial way in quick succession and is in the middle of taking the mother of all swings and then stepped down as "god-king" before seeing it through I would wonder if there was a connection.
And that's basically the sort of company they're aiming to be.
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Last I checked, Daily Wire was doing a victory lap after Trump's election. This doesn't seem like the result of Boreing screwing up, he's always been more interested in making movies.
Though their DailyWire+ subscriber counts are not public, they have announced numbers from time to time. They said they had 1,000,000 subscribers in 2022. According to Axios last year they had over $200 million in revenue, and in 2023 they had a capital valuation of over $1 billion (https://www.axios.com/2024/12/10/the-daily-wire-eyes-growth-investment-in-2025).
I don't see any signs of Daily Wire declining, in a business sense. They seem to be headed up and to the right.
That many people pay for news subscriptions?! Well played by them, damn
They got movies and shows and such too. I think Jordan Peterson is working on his second exclusive series for them.
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