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Apparently the Harris campaign was astroturfing Reddit using an army of volunteers organized via a discord.
But, as you point out, why did they even bother? The site is full of deranged partisans. Almost all the top posts are made by deranged partisans. Going from 95% to 99% DNC propaganda if anything just devalues it.
In any case, no one ever accused the Harris campaign of competence.
Exactly. What’s weird about democrats is that they spend so much time and energy to reach out to people who already agree with them and are already going to “vote blue no matter who”. It’s just a stupid idea. Even if you win, you’re winning the converted. If you wanted to astroturf, going for a neutral to semi hostile media network might convince a Trump voter or two.
This is straightforwardly true, but the problem is the dem candidates. Kamala Harris had no real policies or positions, and could only really exist in a controlled and managed media environment that was willing to give her campaign editorial control over the finished product. She had so much negative baggage that she just wouldn't be able to answer without offending some part of her coalition, and she was a charisma void that meant she couldn't find ways around that. If she was forced to expose her personality and thinking for a solid three hours with no assistance, she would have tanked the campaign harder than she actually did.
When your candidate is so unappealing that they cause voters to peel off whenever they talk in an uncontrolled environment (Kamala even had trouble in extremely friendly environments too), you can only make appearances on friendly media, in friendly spaces. The correct answer is to run a real candidate who is speaking to people's issues and has an actual competent understanding of the world and social context - but when you have to advocate for policies which actively harm your constituents and provide a return on investment for all the lobbyists and donors who financed your campaign, you can't run a genuine candidate, so you're stuck with the kinds of disingenuous empty suits that ran the republican party before Trump showed up and still run the democrat party.
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I constantly see claims that modern elections are 99% about turnout, not convincing swing voters, since politics is too polarized for there to be a significant number of swing voters. Maybe those takes are completely wrong, but it's certainly the received wisdom in any at all mainstream election analysis. Not sure that targeting redditors in particular is useful way to get out the vote of Democratic partisans, but the Democrats definitely believe that winning elections is about getting their own partisans to actually vote and discouraging Republican partisans from voting (e.g., by spreading negative news about Republican candidates). I say Democrats simply because that's the media bubble I'm in; I have no reason to believe the Republicans don't believe the same with the parties flipped.
But how does adding yet another pro-Harris post to a sub-reddit that is already 100% full of pro-Harris posts drive turnout? It makes no sense.
It's like a guy adding a 17th Harris/Walz yard sign to a yard that already has 16. It doesn't make his neighbors want to go vote for Harris. It just makes him look like a crazy person.
It's the same mistake that mass media outlets like ABC make. You can make a choice to burn a small amount of credibility in exchange for partisan politics. But at some point, the credibility is gone and then your endorsements actually hurt the candidate.
Democrats who look at the front page of Reddit will say "holy shit, what a bunch of crazy people" and think "maybe I'll stay home on Tuesday".
Yeah, not quite sure what the strategy is here. Targeting non-politics subreddits / the global top posts to get exposure to Reddit users that aren't looking for political news could possibly be doing something. Maybe they're expecting Reddit users to repeat the messages to non-Reddit users, and giving them more talking points increases the chance that will happen / it will be effective? Or maybe they're concerned that even /r/politics posters might be too apathetic to vote?
Of course, there's also the possibility they're looking for
their keysvotes under a streetlight. That is, it really is the waste of effort it looks like; they're targeting Reddit because they know Reddit, not because it's actually a good target.More options
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Republicans 100% believe that there are democrats who can be convinced to vote Republican with the right pitch(and that Trump did this), although often holding that non voters are mostly people who shouldn’t be voting anyways.
At least some of the post-mortem analyses and interviews with swing voters I've seen make the case that Trump did this on trans issues specifically - there's a reason "Kamala is for they/them, Trump is for you" was statistically and anecdotally their most effective advertisement.
I think trump did it on more than just trans issues(which are one of the half dozen or so most unpopular positions in the American political sphere). He moderated on abortion, he wants no taxes on tips and overtime(both giveaways to working class Americans). In general the Republican party’s approach of actually addressing concerns with their platform and trying to reach out with policy benefits has been quite effective.
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It's easy to get volunteers to try to take over mostly-left spaces. Things get harder in other spaces, not just because they can be out of touch with those people but because their defense mechanism is avoiding unfriendly (aka not explicitly left-wing) spaces for being impure. Or attacking other leftists for going into them.
This is how they decided a normie-bro like Rogan with many left-friendly views was somehow unreachable and radioactive.
Nobody is saying it’s easy, but Trump leaning people do exactly that. Trump’s base has absolutely no problem going onto any platform available to them. They have no problem putting up signs — even in hostile places — or wearing Trump gear, or posting pro-Trump messages on social media. Trumpers are like CrossFit fans, you don’t have to ask, because they will absolutely tell you.
I think it’s a belief problem. Liberals don’t seem to actually believe in the message. They don’t advertise in hostile environments, they don’t put out signs or wear gear, they don’t talk about it with friends and family. They mostly flee.
No, there's a LOT of Trump suppression too. I live in a suburb in Essex County, NJ, the bluest county in NJ. Yet over 25% of the vote for President went for Trump. A full quarter! Going by yard signs and other publicity, Trump support was more like 1 in 100.
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I'm biased against progressives on certain issues so I'm inclined to think that the reason the trans thing is such a red line is precisely because it's just not true and is the most obviously ridiculous stance Democrats take. So you have to suppress any hostile discussion of it or basically go with DARVO. If you can't discuss trans stuff besides "it isn't happening" or "you're the weird one for caring" then you need to be able to control the tempo of the discussion because that is just bullshitting. At this point I think progressive takes on crime have also worn out their welcome so it can happen on multiple issues.
Another answer that doesn't depend on people we disagree with being secretly doubtful of their most cherished beliefs is that Democrats thought they had cultural hegemony so they had less to gain from going on to other sites. Twitter is only a couple of years out from being a left-wing stronghold that was more dangerous than Reddit given how it allowed the cool kids to set up cancellations. Rogan was attacked precisely because he felt like an oasis - and he wasn't even right wing! They legit thought they could have closed off all meaningful alternatives. At least for people not hooked on Fox News.
In that sort of environment it may feel like the incumbent has more to lose from stretching themselves than they have to gain. Meanwhile Trumpists have to take any platform offered.
As for liberals putting up signs: you have seen it, everywhere. It's the rainbow flag.
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