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Notes -
My understanding of "roll left and die", at least according to Hoyt, was different. I read it as the members of a failing institution going full mask-off because they no longer had anything to lose, and signalling allegiance to the left bought them status.
I don't know if "dilute/abandon your message in the hopes of not turning away potential members, and alienate your base" has a pithier name. It's not quite the same as "get woke, go broke".
Semi-hijack: disappointed that Hoyt didn't give any examples of magazines that died by this method. Because I can't think of any.
It sounds like Playboy may have done this, though it's hard to tell. They tried to drop nudity in 2015 (which Hefner admitted was a mistake) and had to walk it back. Then (Wikipedia):
It went online-only in 2020.
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Teen Vogue (which still exists online only).
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I don't know - that is definitely roll left. Not sure about dying.
In both cases, the decline is underway. The difference, I think, is in the reason for the shift. In your model, it's chasing an audience that will never be receptive in a misguided hope to pull in new blood. In Hoyt's, the roll is caused by people signaling loyalty to their class or industry peers.
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While not specific to this, “eating the seed corn” seems rather apt.
I think somewhere on substackistan someone termed it “fracking the fan base”.
Either turn of phrase seems to work.
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