Do you have a dumb question that you're kind of embarrassed to ask in the main thread? Is there something you're just not sure about?
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Notes -
User hostile design like "you have to log in to see this" is really common in the social media site space, it's not just Twitter. Instagram does it, Pinterest does it, etc. I assume that it has something to do with wanting to show advertisers "look we have this many users" so that they can demand higher prices for ads, but I don't actually know for sure.
I think it’s something more substantive than that. In particular, a logged-out lurker is far less valuable than a user. Users are able to engage, create content, drive interactions, and yield far more data for the website to track. So if a lurker is led to sign up for an account because of a logout wall, even if that lurker is initially only intending on using that account to continue to lurk, it’s very likely that they’ll end up engaging with the site in some meaningful way. Even just liking posts gives the site owner a ton of data that can be used to target ads.
(An anecdotal datapoint: this account of mine on The Motte was originally only intended to allow me to lurk more effectively and view the most recent comments across subthreads, a feature forbidden to non-logged-in lurkers. But sure enough, I ended up posting here (albeit very rarely). That’s the sort of behavior that Twitter is trying to capture, but on a far more massive scale.)
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There must have been a reason Twitter didn't do it previously.
Sure. But whatever the reason they didn't do it previously, they are now. It seems more likely to me that they are doing so because they hope to capture whatever value other social media platforms find in forcing logins, rather than they are trying to prop up failing infrastructure.
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