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I'm starting from the equality of opportunity assumption, not the Kendi assumptions.
Racism is primarily bad in that it reflects class assumptions made permanent. The problems of the Black bourgeoisie are relatively uninteresting to me, both because they're already more than adequately addressed by other actors and because they're uneconomical. My concern is for Black proles who are stuck in a cycle of generational poverty, unable to break into the middle classes because of racist assumptions they face or a lack of opportunity and connections that a white individual might have. So pro-social-mobility and anti-classist policies are the best way to combat racism, if the same policies benefit the odd white person on the way that's a feature not a bug.
Minimize credentialism, encourage promoting from within and offer training and advancement opportunities to lower level employees, aim to market your product to underserved demographics.
Minimize credentialism to the extent legally possible. 40% of White Americans 25 and older have bachelors degrees, while only 28% of Blacks and 20% of Latinos have completed a Bachelors. College is expensive, and college-tracking is largely a matter of parents/relations guiding you and high school quality. Whenever you make a bachelors a soft or a hard requirement to get a job, you are massively advantaging White (and Asian) applicants over Black and Hispanic applicants. Be willing to use alternative credentialing methods, or thorough skill-based interviews that give everyone a chance whether they spent those years at college or not. Ditto advantaging prestigious colleges over Community College or outlying state school campuses that have better diversity numbers.
One way to substitute for credentialism is allowing entry-level employees to advance to higher level positions based on their work history. You have more information on your current employees than you have on raw outsiders, so you don't have to rely on things like degrees to vouch for intelligence and conscientiousness. Encourage managers to take note of employees who might be capable of taking the next step, offer them training opportunities to advance. Black employees who are smart and capable might be less likely to have had the wherewithal to go to college at 18, but once they're working for you you'll find them just as well, give them the opportunity to grow and they will.
Look for underserved markets to sell your products to. Black people loooove Cadillacs. In the 1930s, Black people saved Cadillac:
Affluent Black buyers bought Cadillac cars because they could buy a luxury car (even if they needed a white straw buyer) and drive it around, where they couldn't get into tony neighborhoods or exclusive country clubs at the time. Think about how different demographics interact with your product differently, and how you can serve those demographics in a way your competitors aren't.
I'm not sure there are opportunities as obvious today, but be looking out for them!
College is not expensive, at least not relative to any other major expense, like a car (yet there is much less outrage by pundits and politicians about car debt compared to college debt). It's only expensive if you fail to graduate or you take out $200k of debt for a low-ROI subject at a bottom-ranked school. I don't think poor blacks are at that much of a disadvantage given how much aid there is; I think they are much more disadvantaged by dropping out because of not being academically qualified enough to begin with. With credentialism, companies save money and it's a signal of competence that can be done quicky and indiscriminately . I would like to see this change, but I am not optimistic it will.
Arguably companies could administer aptitude tests to make a similar determinations. This would likely be more expedient and lower cost. To the extent that some jurisdictions prohibit or discourage this promotes the credentialism we see.
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