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Or even an ad where a FtM trans person doesn't fit in, eventually showing up at a bar and is welcomed or acknowledged by someone drinking one of your beers. Now you've reached out to a new community, while communicating your core message (our product brings people together over shared enjoyment) and shown your core customer in a positive light.
Exactly! If you're trying to reposition the brand as inclusive and evolving and what-not, then get a trans man to be the face of your promotion.
Not whatever Dylan Mulvaney is, I really don't believe he's a trans woman, I think he's a gay guy that started a performance art/drag act during lockdown and now it's blown up into this big thing that is too profitable (up till now) to drop:
My uninformed view on this is that Mulvaney is a theatre kid turned performer who, like a lot of performers, needs attention and an audience like a plant needs sunshine. Being locked down at home with no job, they tried the online performance and it caught on, and the rest is history.
This seems to be the second controversy over "we're not officially partnered with Mulvaney", Snopes is debunking the story but it does seem that Mulvaney claimed Tampax sent them a box of tampons to share with women who need them (I can't even begin to untangle the logic behind that line of thinking):
Why the hell would Tampax just out of the blue send this person a box of tampons for no reason except "share them round"? One box? Gentlemen, let me assure you that is not a lot of sharing around (though it does depend on the size of the box). And how exactly is Mulvaney meant to give them to women who need tampons? Approaching random women on the street and asking "Hey, honey, need a tampon?" Approaching random women in bathrooms? Yeah, that move is going to go over well.
Somebody is not telling the truth, the whole truth, and nothing but the truth. And if the Budweiser marketing lady was copying this move with "hey, send a promotional can with Mulvaney's face on it to them", then the decision was even stupider than I thought.
Obviously he doesn’t need tampons, but maybe they figured having them in his purse would help him pass? Still seems dumb, but it seems like a box of tampons would be cheap to ship out, especially if it’s to someone who doesn’t actually need them and thus won’t need more than a notional quantity. Alternatively they thought he’d do a video on ‘contents of a girl’s purse’ or some such bs and they thought they could corner the trans market- after all, Tampax presumably doesn’t care if the person buying their product doesn’t actually need it as long as their credit card goes through.
It's a fetish...
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