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PaperclipPerfector  1yr ago (text post)   37124 thread views

Culture War Roundup for the week of April 10, 2023

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The people who would buy Bud light after seeing promoted by Mulvaney are presumably onboard with transness already no?

I don’t think any reasonable person thinks this demographic actually exists outside of like, 10 people.

The real story is probably that bud light is in decline, there isn’t really a way to fix that decline, and the head of marketing knows that and is trying to make it look good on her resume by attributing declining sales to transphobia. I don’t particularly care about that, but I do care that this is the one time my demographic can hit corporates with a boycott that hurts.

Why isn't the more parsimonious answer more likely? Bud light is in decline. They decide to market to a younger demo and pick a person to sponsor accordingly. The campaign was small it wouldn't cost much to test.

Sure, but I think both the left and the right (the mainstream of each at least) both agree that Nazis are bad. If we stipulate the right thinks Trans are bad, that still leaves you with the left. Obviously broad strokes there. But if you get Blue Tribe to like Bud Light that is a relevant demographic with generally more disposable income.

They are potential Bud Light buyers. It might not be an easy shift but it is one that could be made. As Bud Light went from the drink of wimps to the drink that is popular with Red Tribe today.

It boggles the mind that anyone would be so ignorant as to think that there are potential bud light buyers in support of trans.

Why? Bud Light is a low cal beer. All my Blue Tribe friends drink is low cal stuff it seems. Remember light beers themselves used to be looked down on by "real" men back in the day. There is no reason with proper marketing it couldn't evolve it's demo again.

As weird as this campaign seems to be, I'm not actually sure that's true. There's probably some traction with the seltzer, hard cider, hard lemonade crowd. Plus "you miss 100% of the shots you don't take," I guess?

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