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Notes -
A lot of people would boycott a Trump beer. (or maybe wine would be more demographically appropriate)
In fact, didn't some non-Yeungling drinkers try to get a Yeungling boycott going when the owner had the temerity to say he supports Trump as a political candidate?
The difference here is that the pissed off people actually consume the product, like, a lot.
Didn't that actually happen? Or was that a wine that people thought was associated with Trump, but it was unaffiliated?
Regarding Yuengling, the stated reason for disliking the brand is union-busting. How much of that is a cover for disliking Trump, or how much of it is not unique to Yuengling but only spoken about because of Trump, I cannot say. I do know that I appreciate Yuengling as a family owned company because (to my understanding) the kids don't inherit a share by default: they have to work for it.
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But i am wondering why. The ad campaign was targeted at a different demo. And it didn't say our current drinkers are transphobes or bad right? It just used a trans (pseudo)celebrity as far as i can tell?
Not even a political one. Just someone who is trans. Is that really enough?
The other thing that amuses me a little is i am old enough to remember when people drinking light beers were seen as not being manly enough. So that too is a little interesting.
...
You asked us to imagine how the scenario would play out given somebody that the left hates as much as the right hates Mulvaney -- it turns out there was an actual example, and the left got all pissy and tried to enact a boycott of a product that wasn't even targeted at them in the first place.
I'm not sure why this is surprising to you -- have you seen the things people have been up to in this CW?
Trump though is political Mulvaney is trans but not (as far as i can tell a political activist). The reaction to them simply being trans seems over the top to me.
Like if it was a minor Christian (or some other right coded identity) but otherwise standard celeb. Without political valence of their own, just their identity
You think trans activism is not political? I don't know what to say. Literally.
Is Mulvaney a trans activist or just a trans celebrity?
If it were Caitlyn Jenner would the reaction be the same do you think?
Honest question. I have no idea clearly.
I suspect that, at the moment, there isn't much of a clear delineation, hence your confusion. I guess you could say that for a lot of celebrities who happen to represent some uncommon trait, but still.
Mmm quite possibly. Though that tends to suggest the old saw "the personal is political" is pretty much accurate. If it is just the fact that picking a trans celebrity causes a backlash then if you think trans people should be treated generally as anyone else, you are going to have to push back on it.
Though the OP did suggest that the particular person picked was also a factor so maybe it isn't quite that cut and dried.
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