How much of this niche is captured by “influencers”? I get the impression that advertisers try to leverage existing following, maybe openly (sponsorships) or maybe not.
I think these are slightly different things. There are the influencers lending their real name to a product to give the impression that "high status" people are interested/like the product, and then there are the staff/bots etc who are instantly there cheering on various (semi)pseudonymous platforms, trying to give the impression that the masses are positive/excited about the product, that the conversations about the product is positive/excited and that there is a conversation/engagement.
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Notes -
How much of this niche is captured by “influencers”? I get the impression that advertisers try to leverage existing following, maybe openly (sponsorships) or maybe not.
I think these are slightly different things. There are the influencers lending their real name to a product to give the impression that "high status" people are interested/like the product, and then there are the staff/bots etc who are instantly there cheering on various (semi)pseudonymous platforms, trying to give the impression that the masses are positive/excited about the product, that the conversations about the product is positive/excited and that there is a conversation/engagement.
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