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I haven't seen it, but my objection to it even existing is that, if you're going to make up a bunch of stuff -which they had to do, because of licensing issues, why call it LOTR? I know it's for marketing, but it surprises (or maybe just depresses) me that people are going for it. It's like starting a taco restaurant, and calling it McDonaldo's because people like McDonald's. Savvy business, I guess, but also a sign that you don't care one bit about McDonalds, or tacos, or making sense. For this reason I see this as one of the worst signs of our cultural decline. The naked commercialism is one thing, but the corruption of beauty (in the grand sense) is another. The LOTR showed modernity the harmony between the pagan and Christian virtues that made the West great. Rings of Power has no such claim even to ambition, let alone greatness.
Yeah this is a real beef I have with a lot of modern "adaptations" of classics as well. If you're going to make something entirely new, that's totally fine. But then don't try to call it something it isn't! So many examples I can think of in recent memory: Wheel of Time, Star Trek, Star Wars, etc. Works where they set the expectation "hey we're going back for more of the thing you love" only to pull the rug out from under the fans in the most unceremonious way.
The Halo series is probably the most egregious example of this I can think of. Note I haven't seen it myself, so we're going full hearsay on this. But by all accounts the characters are completely rewritten, the story is completely rewritten, etc. It has only the thinnest veneer of Halo, so why the heck did they even bother making the show based on Halo? It grabs attention sure, but then it also alienates the same people you hooked in, who are then extremely pissed off at your show. So it would be better to not spend the money on the IP, and just make your own brand new IP. But somehow, nobody ever does this.
Now lets be fair, this tactic is approximately as old as mass media is.
Slamming out barely-coherent sequels to books that became unexpected bestsellers, producing a whole series of films based on one hit, and using completely unrelated scripts with the familiar character names swapped in, or making a spinoff TV show using some side character just so people might watch what would otherwise be a generic sitcom.
You'd have a much harder time naming a piece of media that sprang up and grew into intense popularity without having some recognized and respected name attached, be it an actor, director, beloved character, or an established series.
It probably does hit harder for media properties that have a long history and have mostly avoided being exploited or cheapened for years or decades upon decades. But those media properties will be viewed as untapped gold mines by producers, rather than precious natural resources where further development should be banned and tourism restricted to maintain their pristine condition.
I guess I'd say that I agree with you and yet the proven preference of the median consumer/viewer is that they just want to see more of [thing they like] produced and aren't too picky about quality, so given that there's no enforceable rule against slapping an existing franchise's logo on an otherwise unrelated work or spitting out a low-quality sequel, spinoff, or adaptation, it is all but inevitable that it will happen to a series that you love... unless said franchise just isn't popular enough to warrant such sequels, spinoffs, etc.
Harry Potter.
Yep, and then more recently The Hunger Games.
But then we see the point further proven with how heavily the HP franchise is being ridden by the rights owners.
Every piece of intensely popular media is either new, or "ridden by the rights owners", short of improbable edge cases. It's nearly tautological.
Yes, that's why the OP is observing the phenomenon we're discussing.
I just pointed out that this isn't recent.
One of the few pieces of media that has achieved massive cultural cachet and has not yet been immediately adapted and otherwise exploited to produce scads of content of varying quality is Calvin and Hobbes, and that is only because the creator is alive and actively protecting his work from legal reproduction.
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