About a month ago, as I was browsing twitter, I stumbled upon the following article by Cathy Young:
https://www.theunpopulist.net/p/the-making-of-the-maga-hoax-about
At the time, talk about pet-eating Haitian immigrants was all over twitter. Donald Trump had just referenced it in the latest presidential debate, and his his running mate, J.D. Vance had tweeted about it. It was fascinating how the story played out. Every day, I would see a new story that supposedly validated the claim. Also every day, I would find that an earlier story had been debunked. Either it wasn’t about a Hatian, wasn’t about an immigrant, wasn’t in Springfield, or wasn’t about a pet getting eaten. The article seemed like it would be an interesting read.
Early on in the article, I came across the following paragraph:
It started with an X hatefest I happened to catch at the outset. On Sept. 7, a full three days before the debate, I saw left-wing-crank-turned-right-wing-loon Naomi Wolf share a post from misinformation superspreader End Wokeness (an account that may be run by far-right troll and Pizzagater Jack Posobiec), containing what seemed like an obviously made-up story: “ducks and pets” in Springfield, Ohio being gobbled up by Haitian migrants. The evidence: an anonymized Facebook post about a “neighbor’s friend’s daughter” who had seen her lost cat being carved up by the Haitians next door. I decided to post a sarcastic comment, unaware that I was wading into a dumpster fire.
Nothing about this paragraph is factually incorrect as far as I know, but something in there caught my eye: “Misinformation superspreader End Wokeness”
I am familiar with the End Wokeness twitter account. They’re pretty prominent on twitter, and they are not exactly what I would call trustworthy. I can understand why they might be described as an misinformation superspreader. That characterization isn’t entirely wrong, but even so, it put me on alert.
I think what I’m sensitive to is the way this pattern judges a thing at the same time it’s introduced. It wants me to make up my mind about who End Wokeness is before I’ve had the chance to evaluate them and come to my own conclusion.
When I see that pattern, it always puts me on alert. I’m so sensitive to it, that it sticks out like a sore thumb even in articles that I’m predisposed to agree with (like this one). “Misinformation superspreader” isn’t the only example of it here; “hatefest” “left-wing-crank-turned-right-wing-loon” and “far-right troll” are all examples of this pattern.
Furthermore, it’s trying to persuade me of something without being an actual argument. It’s like when a movie plays sinister music just to let me know that a character supposed to be bad. If I didn’t already know who End Wokeness was, I shouldn’t just take Cathy’s word for it that they’re a misinformation superspreader. Any writer can introduce someone with whatever label they want to, regardless of whether or not it’s accurate.
It also indicates bias. It makes Cathy seem predisposed to be against them. With an introduction like that, it seem unlikely that she would give them a fair shake. It may be that they don’t deserve a fair shake, but I still need to get my bearings as a reader. I can’t always be expected to already know who they are, and I need a way to validate their trustworthiness for myself.
Right-wing publications do this too. I think that Cathy herself would be sensitive to it in these cases. Take this passage for instance:
Just when you think the barrel-bottom standards at Politico cannot get any more bottomer or barreler, the disgraced outlet publishes talking points from a man who is not only facing murder charges, but who is alleged to have tried to commit one of the worst crimes imaginable: assassinating an individual who represents the will, hope, and future of tens of millions of Americans — and I would say the same about Kamala Harris had she been a target.
Does that seem like a reliable narrator to you? Do you think they’ll accurately present what the Politico really said? I know I wouldn’t trust them after reading the above paragraph. You can read the full article here.
I’m sure this sort priming is persuasive to some people. That’s probably why It’s so common. Still, it makes me feel skeptical, and I think for good reason. When I get skeptical like this, I’ll occasionally have the patience to go thorough the article, validating and double-checking the whole way through. Most of the time, however, I’m not that motivated, and I will probably decide the article isn’t worth engaging with.
This is a phenomenon I’ve been meaning to write about for some time. I don’t have anything against Cathy young, but when I read the article, the pattern really just jumped out at me, and it seemed like a good anchor point for this article. It’s an even more interesting case due to the fact that it’s an article that I essentially agree with, which means my aversion to it was pure sensitivity to the pattern, and not bias against the content itself.
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Notes -
I think it sticks out to us because most of us are at least open to conservative ideas, and really, bed of the left control over media and academia, it’s something that is used against either us or people like us to suggest that we or people like us are to be shunned or at least ignored. Those farther left don’t notice it except on conservative sources (which as not considered real news by leftists) so they don’t really notice it.
I do notice it, and I notice other forms of loaded language — terms like genocide, atrocity, militia or militant, Nationalist (whether white or Christian), these are not descriptions, they’re propaganda designed to sneakily tell you what to think about a subject indirectly by loading the story with sneers instead of facts.
The difference in priming language employed is that the right coopts the new terms created by the left, whereas the left redefines existing words with the necessary moral valence. The right calls things Woke, DEI, Affirmative Action etc as adjectives for leftist programs, the left calls things Genocide to force a false equivalency. Ireland asking the ICJ to redefine genocide just to make sure Israel is convicted of the charge is the clearest sign of terms being degraded and coopted for the existing moral value of the term instead of the acts meeting the standard. Mitt Romney was already fascist in 2012, and that card is already played. Chud is the preferred term of the left now, but literally no one thinks that term has negative connotations because no one actually watched that movie.
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