Epistemic Status: Not a cohesive theory of community art perception/criticism, just speculation that two or more things are related
For those who haven't seen it, Scott posted his latest piece on architecture, last night, a review of Tom Wolfe's "From Bauhaus To Our House.". The comments are pretty similar to past comments. I'm less interested in the question of why people do or don't like modern architecture (there's a lot of variation in quality, and tastes vary - of course it's polarizing) than the variation in discernment over McMansions, a type of architecture defined by qualities that are a) bad and b) to me, fall in to the category of "once you see it, you can't unsee it."
For our purposes, I'll use the guide from McMansion Hell (https://mcmansionhell.com/post/149284377161/mansionvsmcmansion, https://mcmansionhell.com/post/149563260641/mcmansions-101-mansion-vs-mcmansion-part-2), which includes simple heuristics like Relationship to the Landscape: Often, a New Traditional mansion carefully considers its environment and is built to accentuate, rather than dominate it. A McMansion is out of scale with its landscape or lot, often too big for a tiny lot. and Architectural and Stylistic Integrity: The best New Traditional houses are those who are virtually indistinguishable from the styles they represent. McMansions tend to be either a chaotic mix of individual styles, or a poorly done imitation of a previous style. This house in Texas invokes four separate styles: the Gothic (the steep angle of the gables), Craftsman (the overhanging eaves with braces), French (the use of stone and arched 2nd story windows), and Tudor Revival (the EIFS half-timbering above the garage), each poorly rendered in a busy combination of EIFS coupled with stone and brick veneers. (Follow the links for annotated photos.)
These criteria are really heuristics - part two includes a house that could go either way, with arguments on each side - but they aren't "rocket surgery" to apply, it's just a matter of discernment; why can't everyone learn to apply the criteria, whether or not they share the opinion that McMansions are bad architecture? The criteria of mixing styles can require more consideration than the others - it takes some scrutiny to determine if stylistic elements were mixed in a thoughtful manner - and whether or not the styles are complementary is a matter of taste, but most of it is pretty simple.
[Edit 1: I was thinking of this at the time, but too lazy to go back to the ACX post to incorporate it - this is similar to how an artist friend of Scott's discribed how she identified an AI-generated image as AI art and why she disliked it. Once you see it, can you unsee it? Does it change how much you enjoy the image?]
This reminded me of a video jazz musician and YouTuber Adam Neely made on the question of whether Laufey's music is within the jazz genre. TL;DW, no, he puts her alongside 1950s pop that borrowed from the same set of musical styles as jazz of the period, but applied those stylistic elements to pop songs, rather than a musical form defined more by improvisation (especially group improvisation) than aesthetic. One clip used in the video is someone asking why it matters if jazz musicians don't recognize Laufey's music as jazz - good point; why are we asking the question, in the first place? My speculation is that Laufey's fans want her music to be considered jazz, not pop that has stylistic elements in common with jazz, because jazz has cultural cachet and drawing a distinction between jazz and superficially similar pop music would be perceived as gatekeeping or snobbery. In light of the precedent of 1950s pop, this is rather silly - jazz musicians aren't turning their noses up at Sinatra and Bennett - but, in addition to being denied the cachet associated with jazz appreciation, I can imagine that being told you lack the discernment to tell jazz from non-jazz feels like being told you lack taste.
Discernment and taste are distinct phenomena; if Scott tells me that he agrees with the criteria for distinguishing McMansions from other architecture, we establish inter-rater reliability for this, but he disagrees that they're bad design, I'll accept that he is capable of discerning the style, while declaring our tastes to be different. But Scott writes that architecture buffs tell him about superior modern architecture he might like and he can't discern the difference. To what extent is the discussion of architecture unproductive because people are conflating discernment and taste?
If you can't discern the difference between two things and someone else says that they have strong opinions over their respective quality, do you question your discernment or their taste? In the absence of a prior that you need to cultivate your abilities of discernment, I would speculate that you are more likely to question the other person's taste and are liable to come to the conclusion that their discernment is arbitrary, from which it follows that they're engaging in snobbery. Counter-Snobbery would be to reject the "arbitrary" distinction or, if conceding that there is a distinction, embrace the supposed "lesser" of the two things.
If you can't discern the difference between two things and someone else says that they have strong opinions over their respective quality... what do YOU do?
[Edit 2: While this was in the mod queue, Scott published a new post on theories of taste. Some of the commenters are commenting along the lines of a causal relationship between developing abilities of discernment with changes in taste, without using those terms. Interestingly, neither Scott nor a commenter went back to that section of the AI art post, even though the new post begins "Recently we’ve gotten into discussions about artistic taste (see comments to AI Art Turing Test..."]
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I think this is good, and I would add "unless you're popular" to it. Because my observation is that all the fashion "rules" are capricious in that nobody gives a shit what you do if you're popular. In fact, someone popular who breaks the "rules" is likely to be looked on as someone who should be imitated.
What you are seeing as an exception is the exact dynamic I'm outlining, which is essentially an outgrowth of the old barber pole theory of fashion in action.
Popularity, or hotness, is essentially a synonym for high status. Tackiness is a false signal of high status. If one is high status and signals high status, it is congruent and not tacky. If one is high status and intentionally does something that would normally be read as tacky and indicating low status, it's a demonstration that they are so high status that they can indicate low status and it won't impact them.
Think of the Boston Cracked Shoe look in trad ivy style at mid-century. A poor person who wears old shoes with holes in them looks poor, so a middle class person makes sure his shoes don't have holes in them so as not to look poor. A real rich person, a Harvard educated Boston Brahmin like Adlai Stevenson, ostentatiously wore a destroyed pair of shoes, the kind that even a street sweeper would have felt the need to throw away, precisely to signal that he isn't middle class because he isn't worried about anyone looking at his shoes and thinking he is broke.
With tackiness, a poor guy wears a garish cheap brassy gold chain to signal his high status, but because it's such obvious amazon junk it shows you that he's poor. A middle class guy knows not to wear a cheap brassy Amazon gold chain, because it will make him look poor. A really rich guy, say Elon Musk, can wear it anyway, because nothing can make you think Elon Musk is poor.
But if, in turn, Elon Musk's broke-ass hustle-culture ball washers on Twitter start wearing cheap garish gold chains to ape his style, it becomes tacky again, because it shows their low status.
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The line between status and popularity is blurry, though. Some may even say it really is the same at its core.
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