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Notes -
This makes a lot more sense. If directed at men its hamfisted and counterproductive. If (in)directed at women though...
They can't directly attack a woman in the ad (without turning them off), but they can show a very attractive man getting his social status destroyed. The message could be 'if it could happen to HIM, what do you think would happen to YOU?', but it's sufficiently buried under the power fantasy of rejecting a high status man to not get rejected by the women consuming it.
Biggest issue is probably to make sure the ad doesn't get viewed by men, but even if they did see it, were high status 6 figure men going to vote Kamala anyway?
Edit: Some random twitter guy says there are different versions of this ad that they're just ALPHA/BETA testing.
I imagine probably most people in liberal professions will; I guess COVID might have hurt them a bit, but I'm pretty sure doctors are still high status?
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