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Culture War Roundup for the week of August 19, 2024

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How do you fake Steam numbers? You have to pay Valve a cut for every copy sold and they control who can buy, download and play it. This game is mostly popular in China which had already seen massive Steam numbers for games like PUBG. The Chinese friend I made on PUBG is playing this game right now and it's playing numbers crater when China goes to sleep and skyrocket when they wake up, though it's still quite popular in the West and big name streamers are playing it.

The numbers aren't inflated, it's just that the Chinese are hyped for a good Chinese game.

Low regional pricing (currency, Steam regional prices are set by currency,) discounts/e-rebates for store credit, free keys. Valve isn't freewheeling in China, Steam China operates through Perfect World.

But I just saw I was wrong about Cyberpunk's peak, SteamDB has it at 1.05 million. The difference isn't so stark now, and like I said above, the game is clearly very good, and I'm sure I'll play it eventually.

It can also be true that something other than the even very high quality of the game as responsible for its popularity. 2 million concurrent is incredible but I want to know is this a single player experience truly worthy of those numbers, or is it something else. I think we'd be seeing those numbers soaring among western gamers if it were paradigm-defining. It might be, in a month we might see over 3 million, with a million playing in the west. Maybe not, but even if it just playing to market, that's absolutely valid. MiHoYo of Genshin Impact, Honkai, Zenless Zone Zero, play to the western market in having attractive women and no hamfisted politics in their games. China could do nothing but publish AAA knockoffs with fanservice and no politics and devour the market, and they'd be valid to do it, but that wouldn't make the games amazing themselves, and that's what I'm interested in.

I see two ways to do this. One would be to abuse the refund feature and the other would be some combination of aggressive regional pricing and/or handing out coupons for the game in a region you wouldn't make much money in anyway, in order to gain exposure in regions you care about making real sales in.

Now, I don't believe this is what's happening but it's absolutely possible to do. Much more likely is that the game just is very popular in china.