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I expect their target audience are HENRYs & PMCs, not tradesman.

I don't care how beautiful the rhetoric is. They're not talking to me. I already kinda buy in, but I'm not who they want to sign on.

Respectfully, does this matter? They're not trying to tell people to have more children. They're trying to tell the movers and shakers to make life easier for those who want to have more children. A "have more kids" conference would be all about the wonders of parenthood, financial preparation, resources, etc. which is obviously not what this is.

Seems like you've correctly identified their target audience but ascribed it to malice or selfishness rather than pragmatism.