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Notes -
The grinch is definitely a trend, but he's nowhere near as popular as Santa. I think it's a young blue triber thing to really emphasize the grinch; the median person sees him as a negative figure regardless of how the story ends. "He's a grinch" would normally refer to someone like Ebenezer Scrooge(also notably not a figure seen very positively despite the ending of the story)- selfish, anti-Christmas, meanspirited, whatever.
As a counterpoint, the store chain with the big Grinch merchandise deal is, well, Hobby Lobby, and I wouldn't say the clientele of Hobby Lobby is young blue tribers. Also, my girlfriend loves the Grinch, has for a long time, and she's from about as red tribe a background as possible; she grew up watching the Jim Carrey Grinch as a big tradition with her rural red tribe family and they all love that version of the story.
I think he's seen as a negative figure, but I also think there's a thing where people like to think of him after his big transformation; he's still a cranky grump, but he's more open to Christmas. They're not idealizing his pre-heart-growth stage, they like the grumpy guy who loves Christmas.
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