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You're confusing value added by Amazon by being efficient, and value from being big. Amazon has network effects and economy of scale that no competitior could match.
I think that's true, scale is a lot of what's happening.
Does that have any effects on the broader argument?
You complained about people thinking the market is zero-sum, but advantages from such things are zero-sum. If Amazon didn't have these advantages, someone else would, and only one company can have them at a time.
And it's possible that a competitor can't win against Amazon, yet if Amazon disappeared and the competitor took its place, you'd be better off.
A very fair point. Still, it's better off than no large company existing to make use of the scale. It's at least as good as the option of no company, even if there could be a better possible company.
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