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Notes -
Advertisers get publicly called out for advertising with 'problematic' people or groups pretty regularly. You can often see it happening on the front page of Reddit when there's some new scandal around someone who hasn't been fully demonetized yet.
That creates negative brand associations that are like hot coals in the face of any director of marketing for a large company. Avoiding and smoothing over shit like that is a large fraction of their job description.
One screencap of a Coke advertisement sitting above a Brand tweet on the left, with a screencap of a lurid accounting from an anonymous accuser on the right, is all it takes to make a 'Why is Coke supporting rapists?' meme that will reach the frontpage.
This will get X and angry letter from Coke, which they'd rather avoid.
And again, none of that is really good, but it is based on the fear of how normal consumers who see that meme will alter their purchasing decisions because of it. It's how the free market works in our particular hell world.
This seems pretty heavy on assertions, and light on evidence, doesn't make any comparative analysis to competing theories to show it's more plausible then them, and doesn't even answer the question that was asked, just kick the can down the road. Ok, so a bunch of redditors ask 'Why is Coke supporting rapists?', what is the evidence that this "poisons" Coke in any way?
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