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Notes -
I'm still uncertain of whether this term actually applies to this trend or if there are subtle nuances making it a mismatch, but it might be "Californication", the mechanism by which Hollywood distorts and perverts culture and art and beauty by amplifying its own degenerate tendencies.
People are not actually rational calculating agents, a lot of learning happens implicitly by associations. So suppose Hollywood gathers a bunch of incredibly beautiful people, suppose they have 3 times average beauty. And then they get older which drops their beauty by 20%, and then suppose they get botox which counters 10% from the aging but adds a separate 30% loss multiplicatively. So now you have a bunch of older botox women whose beauty is (3 * 0.9 * 0.7) = 1.89
That is, these botox women are still almost twice as beautiful as a random average person off the street. In reality, this beauty is entirely from genetic and selection effects: Hollywood finding and collecting the most beautiful people it can find. But what people see is really beautiful people with Botox. If enough people do this, then some people may start mentally associating Botox with beauty, implicitly assuming that that's what distinguishes Hollywood women and causes their beauty, rather than it being selection effects. This self-reinforces especially among people who actually live in Hollywood and encounter these people regularly in real life, which is how distorted memes like this spawn and spread. One or two beautiful but psychologically damaged people do X, people in Hollywood falsely associate X with beauty and fame and do it more, people outside Hollywood see them on TV and falsely associate X with beauty and fame and do it more.
This is also essentially the entire theory behind endorsement deals.
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