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Notes -
Gonna try to steelman the X rebranding here.
Moving to X could be a very powerful move because specifically of it's weak branding. At this point in time, I think most americans and people who are deep into the american sphere either currently hate or have at some point hated Twitter. Right-wingers because it's been banning them hard under the previous management, mainstream progressivesbecause it stopped banning right wingers under current management. Nazis because it doesn't let them post aggressive slurs at people. Communists because it's a corporation owned by a billionaire. Libertarians because they respond to government requests. Greens because I don't know, computers use electricity. Centrists because everyone is yelling politically charged polarizing content at them on it.
Not only sunsetting the brand, but making the branding less salient can be a smart move. Seeing X branding when clicking on a link to a post somewhere doesn't remind me immediately "oh yeah, its twitter, fuck twitter!" like it used to. And in time, X being so generic might avoid having such strong emotions associated with it; it's more likely to be a liability for the company.
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