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Culture War Roundup for the week of July 17, 2023

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Is Twitter finally dead yet?

Usually, I'd be the last person to ask such a provocative question. I used to be one of the people who rolled their eyes or otherwise ignored sensationalized media stories surrounding Elon Musk and his takeover of Twitter, stories which have plagued the news cycle for the better part of almost a year now. It felt like you couldn't go a day or two without an article on the most mundane of things that were only remarkable because of Musk, like him going to the bathroom in the middle of the night.

But I have to - reluctantly - admit, maybe all the media's negative hype had a point.

The latest decision Musk has made is to rebrand Twitter to "X". The URL X.com will automatically redirect Twitter. Twitter is changing its logo from the iconic blue bird into a white "X". Apparently a tweet should now just be called an "X".

The obvious question is: Why? Musk's answer seems to be that he wants to change Twitter into some sort of "super-app" where one can do everything on it, similar to the WeChat app in China. This only raises further questions, like why people couldn't just use other apps, or why it had to be done in this why, or why they couldn't even just go the Meta approach where the company is renamed X (in fact, it's already been "X Corp." for a while) but Twitter gets to still be named Twitter and keep the blue bird logo.

The one thing that everyone in the Musk-Twitter discourse seems to agree on is that Twitter has significant value in its brand. Now, it might not even have that. Who really wants to talk about "'X'-ing on X" when it's far more idiosyncratic to say "tweeting on Twitter", which people have done for the better part of the decade?

But to answer my own question: No, I think it's the wrong approach to look at each change as potentially an outright Twitter-killer. I think the bigger picture should be looked at, and that in the long run, the demise of Twitter will be a death by a thousand paper cuts, where each change isn't quite so negative to kill it entirely, but it keeps Twitter on a downwards and downwards trend. And there's already been several paper cuts - fleeing advertisers, ratelimits, restricted guest browsing, etc.

  • We already have a top level comment about it in the Friday Fun thread.
  • Making a new one today might not even be a bad idea... if you waited for the current week's CW thread to come up...

I forgot about the new thread, thanks.