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Notes -
If you watch the commercial closely, not a single person in it is actually drinking Bud Light. They carry it, they wave it around, they open it, they hold it, they store it, they spill it, they do a hundred things with it, but one thing they never do with it is actually drinking any.
I think this is true of beer commercials in general -- IIRC it's prohibited to show drinking on TV in some jurisdictions, so advertisers are as conservative as possible to ensure that the ads can show everywhere? It's always been the case in Canada, anyways.
See here:
https://youtube.com/watch?v=aqqd1qQ-a5g&t=59
Yeah this is hilarious. You can advertise beer, but you can't show one thing that people are actually supposed to do with the beer, because I guess if you don't show it, impressionable viewers won't be able do figure out what it is to be done with the beer and thus will be saved. Makes total sense, eh?
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