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Is it fear, or is it just business sense? Toy Story was a hit in part because it used a setting and characters familiar to an American audience (suburban childhood life, old fashioned cowboy toy, newfangled spaceman toy, slinky, green army men, Mr potato head). Ghibli movies are universally loved it Japan because of all the very-Japanese details and cultural references woven into them (likely both intentionally and unintentionally) -- see Totoro, Pom Poko, Spirited Away, or My Neighbors The Yamadas. I think the term "love letter" is trite when describing a movie, but these films are love letters to the childhoods and shared experiences of their respective audiences. They target a specific culture and a specific slice of space and time.
Modern family films don't really seem to do that anymore. Everything is either engineered to appeal to the widest possible audience (gotta appeal to the East Asian market) or, when they do try to set a film in a specific culture, it's a theme park version created by outsiders (Coco, Moana, new Mulan) that is still designed to be widely palatable. In both cases the end product is sometimes entertaining but never beloved as it doesn't connect with our own memories or experiences on more than a superficial level.
If you're not convinced, try this -- imagine a 2024 Disney remake of Totoro, complete with the newfangled 3D animation, the gender roles updated, the clothing modernized, interiors of the homes genericized, still vaguely Japanese (in the way a Japanese-American from California might imagine "Japanese") but mostly just anodyne and inoffensive, Totoro's wood has been expanded to cover a huge expanse of land and Catbus has a new origin story, and now Mei has a cute comic relief Makurokurosuke sidekick that hangs out on her shoulder (merchandising!). It would probably make a good trailer or two and I bet it would make some money at the box office, but a lot of the themes, images, and dare I say SOVL would have been lost in the quest to broaden appeal.
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