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I've long that that they realized they had lost their king of the shaving market position to cheap Chinese razors (like dollar shave club) and their best bet was to lock up a smaller but hopefully loyal core of customers.
Perhaps I'm out of touch on this one, I'm pretty price sensitive on razors, I bought a case of razors from the company that supplied DSC for less than a pack of refills from Gillette cost at the time and I'm still not half through with them a decade later.
The razor wars are so confusing to me because I'm out of touch in the other direction. I'm 0% price sensitive on razors, I bought a pack of Gillette refills like maybe two years ago? I don't get much facial hair, and my hair is very soft and fine, so I can use the same cartridge for months at a time. I find the whole discount-razor universe incredibly confusing, like, who worries that razors are too expensive? I spend like $40 every 3 years.
I assume that for someone with more/thicker/coarser facial hair it's a different animal.
You don't until you do. I only started using a safety razor as opposed to disposable for body hair cause I randomly saw a suggestion that it'd be cheaper in the long run. It was a negligible amount of money in the short run yet/so I still tried it out.
Now it's my go-to.
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