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naraburns  nihil supernum  1yr ago (text post)   3961 thread views

Friday Fun Thread for March 3, 2023

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Depressingly, the Leinenkugel's disaster is what "success" looks like. They were long ago purchased by Miller, who got to work on trying to make the brand more profitable. They repeatedly tried to go national, nothing really stuck, until they started in with the shandies and had immediately commercial success. It's really unfortunate, like you said, their old school beers are actually pretty solid representatives of their styles and aren't really all that common on the market these days. The sugar bombs sell though, so pretty much everything they make is soda with a slight beer spin to it.

I still buy Leinies original when I can get it, but yeah since the sale they've mostly been focused on seasonal varieties. The lemon Summer Shandy was a big hit in that series, and led to them making loads of other fruity beers. Can't blame them too much, light lager is a crowded market.

However it goes back some ways. I remember drinking a pitcher of Berry Weiss circa 2002 or so because it was on special, regretting it more and more with each sip. Finished the whole pitcher though.

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