Primarily relevant to here through the discussion of what people claim to find attractive vs. choose, but also considers various other measures of attractiveness. I dont agree with all these analyses but think its worth posting simply for considering the topic in a lot more detail then Ive previously seen.
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Notes -
The idea of makeup being to appeal to men hits up against the historical fact that some men did protest about women wearing makeup, and that use of cosmetics was associated with actresses and other loose women. There was supposedly a law passed about women deceiving men into marriage via the use of cosmetics, though that seems to be one of those "everyone knows" factoids that isn't actually true.
So while cosmetics have been used to promote sexual appeal, their use was not uncontroversial. Women who sold their sexuality used cosmetics, respectable women did not.
"The idea of bikinis appealing to men hits up against the historical fact that conservatives did protest women wearing immoral clothing". Men today overwhelmingly respond positively to both. (even though they're wrong to do so!)
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