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An in depth proposal for how Elon can brute force the Problem of Identity to make 10s of billions off of Twitter Verifications.
An in depth proposal for how Elon can brute force the Problem of Identity to make 10s of billions off of Twitter Verifications.
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Notes -
Trademark law tends to apply for business use. So Pepsi or some startup couldn't use @cocacola without infringing. Dilution is a better fit, but its central examples are still concerned with defendants making a profit. There is some case law in domain name squatting. Still, that's usually run as a business.
Twitter auctioning this would absolutely fit the mold.
A private citizen who's just using it to tweet commentary or something...maybe could get away with it? It'd be a terrible idea, and would invite a horde of lawyers to pick over one's every statement for evidence of commercial gain. And I think there's an argument that building one's own brand on social media is its own sort of product, and thus dilutes the trademark.
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