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Culture War Roundup for the week of December 19, 2022

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The 'problem' is that anyone can still publish a webpage containing any content they want. Google will dutifully index the site as we would want it to.

If a given site becomes extremely popular due to it's content, more people will be Googling it. Which will inspire others to publish webpages that might show up in Google searches for that popular site.

And since anyone can publish whatever content they want, they can publish sites that are specifically designed to show up in search results for that site, with 'content' that is actually geared towards getting Google to index the site alongside the popular stuff. Used to be that a site would straight-up copy the popular site's content. Now it just has to match it's profile in the search index, which usually means including the right terms or whatever.

Sure, Google could take some efforts to intentionally punish sites that it seems are using tactics to game their search algo, but how do they actually determine good faith actors just publishing content that people want to see and 'bad faith' actors publishing content solely designed to bump it up the rankings? How does that line get drawn?

And how do you scale your solution? And How do you respond to those complaining of unfair enforcement? Is google going to start walling off parts of the internet from it's own search engine?

I don't think Google is interested in building it's own enforcement wing (which would then itself be gamed) for this purpose.


And being clear, I think Google is still pretty good at finding certain things. Usually esoteric scientific research or specific historical information which is often uses complex, not-often-searched terms.

But as you note, divining the user's 'intent' doesn't seem to be it's forte. You have to explain what you're seeking slowly and in simple language and possibly rephrase yourself a few times before it "gets it." Its like having an old friend who is slowly giving in to dementia as they age, and is still able to recall in great detail information about topics on which they were once experts, but goes off on weird tangents when you ask them about basic facts about the world or try to get them to remember some particular event from their past.