That sounds very much like the "geeks, mops and sociopaths" model of subcultures, though that adds the notion of "sociopaths": those in it to make money from the new popularity that end up focusing around the more easily monetised influx, rapidly diluting the original thing towards mass appeal.
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Notes -
That sounds very much like the "geeks, mops and sociopaths" model of subcultures, though that adds the notion of "sociopaths": those in it to make money from the new popularity that end up focusing around the more easily monetised influx, rapidly diluting the original thing towards mass appeal.
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