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naraburns  nihil supernum  2yr ago (text post)   Edited 2yr ago   34791 thread views

Culture War Roundup for the week of November 14, 2022

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Unfortunately the ad boycott is likely both ideological and personal (in that a lot of people Elon got rid of were buddies to the ad buyers) and thus is unlikely to end. GroupM's shakedown letter (see bulleted list) demonstrates that.

Meh, it's easy for advertising consortia to dunk on him now, in an economic downturn, when his product relies on brand advertising (i.e. ads that can't measure conversions) and brand advertising is the highest beta of all of the marketing categories. The truth is that their threats are downstream of their extrinsic need to pull back on that category of spending. It's mostly just a demand failure masquerading as a boycott.

Remember all those companies boycotting Facebook? Me neither. Take a look at their latest revenue and you can see it didn't matter.

If Twitter advertising is effective, then there will be plenty of demand from people who like money. The boycott will only matter if it turns out that Twitter advertising didn't work and companies were throwing money at it anyway. Which I accept is possible.

Assuming ads actually generate revenue (who knows) companies ultimate log will pay for ads where there is a large user base.

Not if they have a more important reason than revenue not to.

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