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Notes -
Rhyming (or other forms of meter like alliterative verse) has obvious benefits for memory, so in the sense that it sticks in my mind more quickly that kind of language is going to be more useful for getting across an idea in a sticky way.
I think we're going to get into a discussion here over what constitutes grasping or conveying meaning.
Consider the Clarihew
Would the sentence
get across the same meaning more quickly?
Probably yes, in the sense that you'll get what is being said in less time and can move on. But more people will remember the Clarihew, a week or two from now there's a good chance that a good percentage of them will be able to repeat it back to you even if they only read it once. I myself looked that poem up just now, after reading a reference to it in a children's book (I want to say one of the Indian in the Cupboard series) twenty-five years ago. So in that sense the couplet "George the Third, Ought never to have occurred" gets the reader to grasp the meaning and retain it much more quickly than the same message in prose. People will hear George III mentioned, connect it to "ought never to have occurred," and recall that he was a bad king. It would take reading much more prose to get a similar average retention rate.
This has long been the purpose of poetic meter, from marketing jingles to heuristics to nursery rhymes to epic poems.
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