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A message via polling & committee is not a viable path to victory. Democrats need an actual leader with charisma and conviction, truly alien since Obama. In the ongoing Year of the Trump, the salient messages have been “resist”, “not Trump”, “woke” to a lesser extent, and “mumbling” at the moment. Somehow, I came out of the SotU shit show with a more favorable view of Trump even though I vehemently dislike every one of his policy positions or how he is implementing them. Democrats somehow came away looking even more effete. Resist: for a Congressperson to hold a placard or coordinate attire for an opposition speech.
I would go for accountability, the general acceptance of reality, and a clear, positive message for the future of the country. This bold proposal would require the Democratic Party to both run a primary and respect the outcome so it’s unlikely.
That may well be your opinion and you may well be right (voters don't always know what they want), but still I think it's worth pointing out that voters surveyed disagree. Specifically, one of the tested messages was:
which sounds very similar to your claim... but it tested smack dab in the middle of the pack, a perfect 50% score. The only "committee" aspect of the polling was that the surveyor is strongly Democrat-aligned, and the specific set of 10 messages were crafted by the pollsters themselves.
I think the element that you highlight that was very strongly supported however was that voters want a clear and pro-action "we want to do X" message, not a "we're against Y" message.
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