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If someone showed me this ad context-free, I'd believe it if they told me that it's AI-generated right-wing propaganda intending to illustrate, in a Straussian manner, that white woman feminism is a meme/cult that only leads to mass cultural and biological suicide (with Midsommar, Sphere, and Aniara somewhere in the prompt). There's even a random exposed tattoo parlor in the forest, with a woman getting her skin scribbled (the main character?).
Esoteric right-wing propaganda makes more ex-ante sense than a fashion retailer making a commercial glorifying assisted suicde.
This reminds me of a thread we had discussing an outdoor anti-natalist ad, where someone Noticed that, when it comes to anti-natalist messaging, the usually diversity-loving (where diverse mostly just means black—and to a lesser extent, brown) corporations, governments, NGOs, and activists are suddenly more than okay with only having white people depicted. It might had been the same thread where someone remarked that any messaging that contains just a single white man will typically be gay-related.
The point of reparational representation is to provide positive representation. It's the same reason white men were excised in almost all media except as villains, gays, prospective suicides, and other neutral-to-negative characters. Positive representation is dealt with by the progressive stack. If white men get shafted, well, they'll snarkily remind you, When You’re Accustomed to Privilege, Equality Feels Like Oppression.
And any deviation from the standard black man/white woman pairing results in immediate brand-harming kvetching, regardless of the circumstances.
If you're in the ad business, you're likely to get fired before any prospective non-progressive stack ad gets released even internally. For any ad, imagine an entire committee of status-seeking women and scolds nitpicking it to death, where any nitpick can result in your immediate termination due to cultural insensitivity. "Ugh, this is too much like the Tuskagee experiments. Why not white people instead?" "Well, that's not actually representative." "So you think BIPOCs should kill themselves?" ad nauseam.
Aren't the ads saying that euthanasia is positive, though?
Yes, but it falls into the problem of the Emperor's New Clothes. I strongly suspect everyone knows euthanasia is not actually positive, but are forced to pretend. Afterall, euthanasia is the ultimate honest signal of ultra-permissive liberalism and you're not against that, are you?
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