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Culture War Roundup for the week of November 25, 2024

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You're not wrong overall, but FWIW there absolutely are non-woke devs. Very few are explicitly anti-woke, though, that's a very small niche. And either way, they try to keep their politics out of the public as an issue of self-preservation. The userbase being anti-woke isn't entirely true - there are elements of it, but numerically I think the vast majority of players are actually just plain not interested in politics. There is a sizable group of vocal anti-woke players, but they're a drop in a bucket compared to the many more who just want to grill game.

One problem is that even anti-woke devs need to cooperate with woke publishers, influencers, reviewers, community managers, contributors, and of course a sizable woke customer base. Very few anti-woke people who work in game development for reasons you have pointed out. It's better for devs to try and be apolitical than to risk suffering sabotage, bad or no publicity, uncooperative business partners, negative reviews and alienating a large number of potential customers. It's a woke ecosystem; you can't thrive in it by swimming against the current. And given how ridiculously oversaturated the market is, it's hard enough to make a profit without making yourself a public enemy.

As a result, non-woke games made by non-woke devs do absolutely exist. Take any game without controversy about it, and chances are it's one of them.

But who can make an anti-woke game? It might have to be someone who doesn't care about an uncooperative environment and doesn't care about making a profit, i.e., an indie hobbyist. Those games exist, but they usually don't gain much traction, visibility or longevity, because this type of dev has very limited resources with which to make an actually good game. Alternatively, a serious game development company that managed to associate itself with politically indifferent influencers, publishers etc. might decide to market a game as explicitly anti-woke...but it would still have to be a good game, else they're just shooting their cause in the foot and ruining their own future prospects on top of it. But here's the rub, for a hobbyist or a company: if they can make a good game, then why not market it to everyone instead of just the small anti-woke minority? Ultimately even anti-woke gamers are gamers first and anti-woke second, that's why they play games at all, and will play a good game over a politically appealing game.

In conclusion, game development is a woke world with very little breathing room to spare, and trying to fight an uphill battle in there just has you run out of oxygen.