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Notes -
Nassim Nicholas Taleb talks about why this happens in Skin in the Game. You can read the relevant chapter here.
Basically, the most intolerant minority tends to win, when there aren't high transaction costs to cater to them. Jews won't drink non-kosher beverages, but gentiles will drink kosher beverages, so most drinks in the United States are kosher. Back when restaurants still had smoking sections, a non-smoker could sit in a smoking section and not smoke, but a smoker couldn't sit in a non-smoking section and smoke. Etc., etc.
Relating this back to woke, anti-woke and non-woke. I suspect most people who are anti-woke will still buy most woke games. They might grumble about female protagonists, unappealing female characters, and every romancable character being Schroedinger's bisexual, but most of them will still buy a triple-A game that has all these features. On the other hand, the woke and non-woke will not buy a game whose explicit purpose is to reinforce anti-woke ideas (anti-trans, anti-cosmopolitan, conservative, trad, anti-LGBT, etc.) As a result, games end up either woke or non-woke, with a vanishingly small contingent of anti-woke games catering to a tiny segment of the market.
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