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I would buy that the MCU is just suffering from a natural reversion if they hadn't also changed the recipe. Sure, a lot of it was Disney+ (and, in the case of Star Wars, pure mismanagement even before that). But I don't think it was purely that. They tried to grab a new audience and fell into similar behavior as other culture war fodder IPs (including battling and haranguing their own fanbase for not liking the change). Something like Rings of Power was based on an IP in hibernation since 2003 on the film side. There was no fatigue. Yet they did the same diversity stuff.
Yes, which means less oversight. Which means we wonder less why he was allowed to go up his own ass. It's easier to imagine one autocratic artist being fooled than a whole host of overseers with a track record.
These franchises are notorious for over-management.
Sure. I'm not one of those arguing it was purely spiteful behavior. I did say the theory was that they'd make more money. I guess I just give more weight to ideology/spite than you.
I think it's a convergence of self interest and ideology. But that doesn't mean that the ideology doesn't encourage somewhat contemptuous behavior towards the legacy audience as well. Or that it is a purely rational decision on profit. If you proved to them that catering to a whitebread or stereotypical "Real American" audience would play better I think it'd take them vastly longer to flip than it would if you argued that "diversity" really does pay more. Even if this is recognized, the personnel they have may not be able to help themselves because this is now SOP (there is some evidence this is changing)
A good example of this is NPR's ill-fated push for diversity which led to a bunch of cancelled progressive shows
There clearly seem to be principal-agent problems here and echochamber issues. It shouldn't be a surprise to NPR that catering to middle of the road white folx would play better than trying to explain who Saucy Santana is to grab a black audience. But staff and leadership seem to buy in (we saw this at Disney itself, when Chapek was forced by a revolt of some execs, aided by Iger, into an utterly irrational battle with DeSantis) so they have to waste a lot of the company's money before they come to their senses.
EDIT: And everyone has made every point in this post six times over, down to the same wording, by now lol.
Sorry, kind of hijacking your post to talk about LOTR.
It was in hibernation since 2014, if you consider The Hobbit part of the IP (and I would). I don't remember them doing the diversity stuff with that trilogy, and they did make money, despite making definitely lesser cultural artefacts than the LOTR movie trilogy and pissing off core fans. I could see them being worried about not being able to please the core fans no matter what they did with Rings of Power and so are trying to reach for new audiences and I wouldn't blame them.
Core LOTR fans (me included) would have gotten annoyed at any invention of the adaptation that's not from the books. Tolkien is hard to adapt, the 2000s movies were little miracles. The Hobbit could have been adapted properly, if it had been done BEFORE the LOTR, but then it was stuck and couldn't both please the studios and the fans because they couldn't possibly release something less hype-worthy than the previous trilogy, it had to at least match the spectacle of the LOTR, or exceed it. So they had to do the neat, short and sweet children's story great violence to turn it into something that was meant to feel like a step up from the LOTR. After that though, anything new would have to work off much less in-depth material than LOTR. Outside of a few short stories that don't really fit within the context of the existing material (and as such less interesting to adapt for producers that want to build on top of the popular IP they paid dearly for) the rest is written mostly like historical records than narrated fiction. That requires much more extrapolating to adapt.
For what it's worth, I've been watching RoP. It's not terribly woke the way it's been made out to be; it's got errr... multiracial fantasy races and girlboss warrior Galadriel, but other than that, it doesn't shove any woke messaging into its story. Its failings are more mundane. A paucity of likeable characters, not knowing what to do with some storylines. Season 2 just ended and it's remarkable how little happened in it compared to season 1, it felt like there's one story thread they wanted to advance and just juggled with all the others to keep them in place.
I guarantee that if I was given the same budget I'd be able to create something which pleases the core fans. Hell, I'd be able to do it on a quarter of the budget. It isn't exactly hard to do either - mostly you just have to avoid purposefully and deliberately insulting the people who liked the property you're working on, and treat it respectfully. Even Disney is capable of doing this - X-Men '97 didn't have many of these issues to the best of my knowledge.
With a "living" IP, I would agree, but I think the main problem with LOTR is that its core fans consider it to be "dead" IP. JRR Tolkien was the writer, and outside of reorganizing and cleaning up his notes and drafts for publishing, fans don't (well, I don't, and I assume most others are like me) think anyone is allowed to fill more than the the tiniest gaps in JRR Tolkien's writing. LOTR was verbose enough that the gaps that were filled by the movies were small enough to not feel insulting. The Hobbit could have been a nice single movie with very little filling in required, but they HAD to stretch it to 3 movies and so HAD to stretch the gaps and fill them in, which fans hated. But the material Rings of Power is adapting is a couple of pages written at the zoom level of a history textbook. Making anything substantial out of it, let alone tens of hours of television, requires filling in a lot. Especially if you consider the studio needs to bring in recognizable characters from the movies to keep interested those who didn't read Tolkien but liked the movies.
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