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I think the money-men are basically being held hostage at this point. There are too many damning and obvious failures that can only be interpreted as striving to alienate the core audience (but marketed as attempts to expand the audience). It's just all too much at this point. They doubledown every time. There are people behind the scenes decrying this, but they don't feel as though they can say anything publicly.
Capitalism creates its own complex ecosystem. Perhaps we should not be suprised that pathogens have evolved to exploit this niche. These entertainment companies have contracted a disease, and it is repurporsing its host's resources to support and spread the pathogen. The host may survive, but its immune system has never encountered this pathogen before.
Just as communists managed to infiltrate capitalist countries governments and corporations in the 1920s - 50s, so too the bioleninists have infiltrated basically every major corporation, especially those with influence like Hollywood. No surprise they would try to force their memetic viruses into everything they produce
I think there’s also some competency crisis factors at play here. Hollywood Communists of the 50s weren’t a bunch of nepo-baby hacks, they were actually good writers. So they could deftly weave subversive themes into an otherwise money-making crowd pleaser. Most modern writers rooms aren’t competent enough to do that, all they can manage is clunky obvious diatribes.
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If you look at Disney getting into a pointless fight with DeSantis it's clear that many of the elites in this company just buy into this stuff themselves and so leaders have to tread carefully.
I wouldn't say it's just "capitalism". If you believe wokeness is government-enhanced or government-coerced, then this is just what happens when the market is distorted by people who know better. The push for "diversity" turns the company's personnel into the sorts of people who can't help but act this way.
No one would find tribalism or religious parochialism to be particularly odd in a Third World corporation, especially if you were getting slight "encouragements"' from the people in power.
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