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Notes -
Distaste for Project 2025 is, in my opinion, the most naked example of media conspiracy to demonize a nothingburger. This is the Heritage Foundation, they're going to be recommending conservative policies that that've been recommending every day for the past 40 years. The song remains the same.
But, as you pointed out, it's a wonkish, highly dense policy agenda that 99% of people won't read. They will read headlines that equate it to a plan for female slavery. They'll associate it with ORANGE MAN BAD and think it's his personally crafted Plan For World Domination.
I think it gets down to the simple reality that "Project 2025" has a bit of a conspiratorial sound to it. If they had named it something like, "The Heritage Plan for Restoring American Family Values," I think it becomes much more difficult to get people to latch onto it. It sounds corporate and boring.
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