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Who are "they"? The vast majority of people you seek to describe as "Cultural Marxists" do not use that terminology for themselves. There apparently existed some group of people who used that term once upon a time, and maybe you can still find one or another stray adherent, but it's not clear why it would even still be popular given that the typical SJW is hustling for a seat at the table of the megacorps and passive-income fatcats.
The definitions are not that hard.
Marxists are adherents of Marx's theories and visions for society and economics, who believe that the principal division in society is between people who own property that generates value and those who have to sell their labour to provide for themselves, and it is inevitable that the latter will rise up and bring about a new form of society where the former mode of existence is impossible and the latter retain control over the property complement that is needed to convert their labour into value.
"Cultural Marxists" are not really a thing anymore; to the extent to which people identified with this, this can be compared to the tendency of metal music fans to create new "types of metal" whenever they stumble upon a non-metal music genre that they like, so folk music as enjoyed by the metal community is "folk metal", J-pop enjoyed by Metal fans is "kawaii metal" and so on. "Cultural Marxism" is a label that emerges when people whose identity revolves around being "Marxist" discover their interest in culture warring, and have to lay claim to still being part of their old community.
The people currently controlling culture in the US and its vassals can be called SJWs, Wokeists or the Awokened or whatever you prefer. I found that in my life calling them "the Social Justice crowd" is specific and inoffensive enough that it gets the point across without eliciting backlash.
Someone who doesn't identify as a Marxist can't be a Cultural Marxist, any more than a folk music fan who is not into metal music or culture can be a folk metal fan. What you are doing amounts to relabelling all folk music fans as folk metallers, because you hate both metal and folk music and during the most recent resurgence of folk music there happened to be a group of metalheads who got into it.
As I said in my reply to OP, the term “cultural Marxist” refers to a specific umbrella of ideas, originated and promulgated by individuals who explicitly self-identified as Marxists, and who applied Marxist analysis and praxis to issues of cultural/social inequality. These people mostly called, and still do call, themselves critical theorists. Do you agree that this is a discrete and identifiable phenomenon or not? If you do, what is the point of quibbling about the term “Cultural Marxism”? Your concern clearly isn’t that you don’t want to use an exonym for this group, because you yourself call them “SJWs” and “the Social Justice crowd” - terms that these people clearly do not use amongst themselves.
Marx himself made it very clear that he believed that capitalism was a necessary step on the way to communism. One of the first major wrinkles in Marxism that caused a lot of consternation and soul-searching in the movement is the fact that the only country where communism had securely taken hold before WWII was Russia - at the time a non-industrialized semi-feudal state that had not yet undergone most of the preliminary steps that would have allowed capitalism to first take root and then expose its own contradictions. Marx himself expected communism to flourish first in countries like the UK and Germany, where the Industrial Revolution was the most pervasive and capitalism strongest.
Modern Marxists have developed corporatist theories of how 21st-century Marxism will necessarily be achieved. They’ve given up on the short-term goal of expropriating industrialists and shifted their focus to working within the existing framework of monopoly capitalism; many of them welcome a paradigm in which megacorps crush smaller companies and centralize the means of production among an ever-smaller group of nearly state-adjacent entities, because it makes it that much easier to infiltrate those organizations and direct them toward ideological ends. Public-private partnerships are the new Marxist paradigm.
Again, have you actually read any of the works of the figures I and others are identifying as Cultural Marxists? If you were to read their works and see that they do actually identify as Marxists, and offer sophisticated explanations of how their work furthers Marxist ends, would that change your mind?
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