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I'm afraid I'll have to slow you down here, because I skimmed through some of these examples and they look like a point in my / OP's favor, not yours.
What do you mean? This is how OP described Cultural Marxism:
And here is an excerpt from Cultural Marxism: Nonsynchrony and Feminist Practice
Emily Hicks is a big fan of Critical Theory and Critical Pedagogy, which as far as I can tell are just a rebranded version of what she was writing about back in the 80's. If I look at, say, the training the Wisconsin daycare kids had to go through, do you think I'll find any connection to Critical Theory or Critical Pedagogy through people that designed them?
If that's your concern, I'm more than happy to make a clear separation between classical Marxism and Cultural Marxism. I already called it The Last Jedi of Marxism, I can come up with other catchy names that will indicate how it's nothing but twisted perversion designed to mock and torture Marxists with it's very existence. But it exists! In the other chain MadMozer compared it to fighting over whether Mormons are real Christians or not. I like that analogy. You can say "Mormons are not real Christians" because their ideas are so out there that they do actually look like nothing more than a strawman and oversimplification of Christianity. But don't tell me "Mormons don't exist" after a missionary just knocked on my door, and don't tell they weren't even inspired by Christianity, when they lifted half the story from Christians.
Oh, I'll happily grant that the term 'cultural Marxism' has referents. When someone like Joy Pullmann says 'the cultural Marxists', I know who she means and what they believe.
I don't think it's quite the same as the Mormon case, because Mormons do claim to be Christians. I don't think Mormons are Christians, but if I say that where a Mormon can hear me, I know they will disagree. So I and a Mormon will have a debate about whether 'Christianity' is the right word to use for what Mormons believe.
By contrast, most of the people identified as cultural Marxists don't claim to be cultural Marxists. In fact, they mostly decry the term and claim that it's a conspiracy theory. Some claim to be (generic) Marxists, but most do not. We might still have a debate about whether 'cultural Marxist' is an appropriate word for what they believe, but the direction of that debate will be different.
If those debates happened, I'd insist on the Mormon/Christian distinction because as a Christian I feel I have an interest in policing the boundaries of orthodoxy - essentially I want to clarify that Mormons aren't affiliated with me and I lend no support to their beliefs, which I consider wrong. I would not, I think, insist on 'cultural Marxist' as a label because it's not a label that achieves any of my goals re: the discussion of social justice or wokist politics. In fact I think it muddies the waters by confusing wokist beliefs with Marxist beliefs, and another term would be more clear.
They would probably then also disagree with being called 'wokists' or 'SJers' or whatever other term I came up with, but we have to use some label, so, well, that Freddie post. You know how this goes.
There's two problems here. Like I mentioned earlier, we've had at least a decade, maybe more, of left-wing academics writing rivers of text on "neoliberalism". No one identified themselves as neoliberal at the time, the mish-mash of ideas attached to the label often contradicted the beliefs of people who may have at one point identified as neoliberal, or were even self-contradictory in themselves. None of this stopped a huge amount of papers on the subject being published in peer-reviewed journals, so I don't see why we should be treating "Cultural Marxism" with a higher amount of rigor.
But the bigger problem is that there were people identifying as cultural Marxists. That excerpt I quoted was Emily Hicks writing about how to combine Marxism with feminism, and her answer was: cultural Marxism. Again, at that point what more do you want? You can say the term is outdated, you can say the whole thing was a marginal niche at the time, but what you cannot say is that it's a strawman conspiracy theory.
Now, back to OG Marxists, if the goal is to enforce a distinction between Marxism and the-ideology-that-shall-not-be-named, I'm happy to go along with that, but enforcing a distinction is not the same thing as denying it's existence, or that it at one point used the label "cultural Marxism" as a matter of historical record.
I didn't say that it's a strawman conspiracy theory, so, well, good?
I think that 'cultural Marxism' is not a helpful label or one that illuminates the political trend that we're criticising, and I think that the widespread use of the term has more to do with a need to associate the trend in question with a historical villain than anything else (that is, what I termed 'a bugaboo' - 'Marxism' is a spooky word).
I like to use 'social justice politics' or 'progressivism' when I need to be more neutral, and I'm not above just using 'wokeness' when I think that word's not going to alienate my audience, and that seems to work fine for me. 'Cultural Marxism' just introduces too many inaccurate or confusing associations for my liking.
Now that said, yes, there were people who identified as 'cultural Marxists', and I'm happy to call them cultural Marxists. But those people are not who we mean when we talk about cultural Marxism/wokeness/SJ politics, so I don't find them that relevant to the use of the term today.
For what it's worth I am also quite happy to discard the term 'neoliberal'. I absolutely roll my eyes at and downgrade the reliability of any activists who start talking about 'ascendant neoliberalism' and the like. So let's just throw both of them out. The worthlessness of 'neoliberal' as a term doesn't rescue 'cultural Marxism'.
Oh, I don't necessarily disagree with that, for me it's mostly a question of preserving the historical record.
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The reason why term "Cultural Marxism" is perceived as a conspiracy from the perspective of orthodox Marxists, isn't because "Cultural Marxism"/Wokeism doesn't exist. It's a conspiracy because calling the phenomenon in question "Cultural Marxism" muddies the waters for orthodox Marxists. Plain and simply - it makes their lives harder. Because of this new term they have to go around and say: "We actually disagree with wokies! They are not real Marxists! There are no [orthodox] Marxists that I know of that call themselves Cultural Marxists. We are also against Wokeism". And because of this inconvenience, the insistence on the lineage when they reject it, they deem this a conspiracy by the CIA against orthodox Marxism (every failure of Marxism and roadbump it experiences in its way is a CIA conspiracy, to be clear).
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