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I think the best line of attack would be portraying Trump as a buffoon who lacks the work ethic or principles to accomplish anything or even do his job. Not a neo-Hitler or American ayatollah, but a huckster whose entire vision is driven by whatever talking head he last saw on Fox said. Mention how many games of golf he played while President (ideally, claim he has a terrible handicap and draw him into a prolonged argument about how good he really is). Have a long list of his broken promises and, if possible, at least some plausible sketch of a story of how the Biden/Harris administration actually fulfilled them. I'd encourage her to heavily embellish those stories; if there's even a remote kernel of reality to them, she won't get any flak for it, and even if it's an outright fabrication it doesn't matter too much. At the same time, represent herself as a competent workhorse who's capable of handling the job of President. Have defenses at the ready for attacks around her being too liberal, and feel free to jettison or reject any policies that are inconvenient.
The problem with playing exclusively the man and not the ball is that you only discredit Trump and not any of the things he wants to do. If you beat Trump by effectively saying that tariffs, immigration control, free speech etc. are great then people will expect you to implement those things in office. So you’ve won the battle but lost the war.
Ideally, you want to discredit your enemy and his ideas at the same time:
‘Orange Man’s ideas must be stupid, listen to him ramble on!’ And simultaneously, ‘only an idiot could think that cutting off free trade will improve the economy’.
Winning is winning. I think people here overstate the level of committed ideology among practicing politicians. They mostly want to win and be celebrated by culture.
There's the time honored strategy of campaigning one way and then governing another. You'll have less public support to implement your maximalist goals, but you'll also have won an election (and helped more downballot Democrats win their elections). That leaves you in a better position to achieve maximalist goals than losing and being the minority party. When you wield power is when you try to shift public opinion: you have more tools at your disposal.
All true.
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Seems like a pretty good strategy; I guess the obvious problem is the conflict with previous messaging, and trump appealing to his actual record in office versus kamala's record in office. still, a better suggestion than I think most of the strategists are offering.
Well, the previous messaging is baked in already. But although the best time to have good messaging is yesterday, the second best time is today.
There's a nice side benefit: Republicans will then say "she's a weather vane who's abandoned all her previous policies!" That does some damage to her, of course, but it's mitigated because voters hear "she abandoned a bunch of failed policies and is more moderate nowadays."
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