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Small-Scale Question Sunday for June 2, 2024

Do you have a dumb question that you're kind of embarrassed to ask in the main thread? Is there something you're just not sure about?

This is your opportunity to ask questions. No question too simple or too silly.

Culture war topics are accepted, and proposals for a better intro post are appreciated.

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Can anyone help me recall/locate an essay written around 2018-2020 which had as its thesis the idea that when the ideas circulating around the Social Justice movement developed a name that could identify the ideology readily to the general public (and one more value neutral than Social Justice / SJW), then the Social Justice ideology could be effectively counteracted? I remember this circulating prior to Woke becoming the common term for the ideology.

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EDIT: The essay in question is here

That's terribly vague, but now it's nagging at me too. let me know if you find it?

Here it is. it's an essay from February 2020 by James Lindsay in which he is suggesting terming the phenomenon Critical Social Justice. It's interesting that in the essay he uses the word 'Woke' once, and in the comments a user suggests referring to the ideology as 'Wokeness' only to do be dismissed.

I thought it might be him, but dismissed it because of "2018"

Incredible that wokeness is such a new term. The language treadmill is running in overdrive now.

As a noun, or as a widely known word it might be new, but I'm sure that "woke" existed already as pejorative appropriated from the congratulatory self-identification around the period of GamerGate to Trump's campaign.

I distinctly remember "woke" being used as a positive self-description among campus lefties at least as early as ~2010.

Earlier than your stated timeframe but Scott's "Can It Be Wrong to Crystallize Patterns?" might be relevant.

Thanks for the suggestion, but it wasn't Freddie. I remember it being by someone further to the right (not necessarily a conservative or someone further right, either).