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Say what you will about Jobs on a technical level (not an iPhone or Mac user myself), but the real genius was positioning the company as a reliable luxury brand that produced reasonably friendly, polished products.
The iPhone was not the first capacitive multi touch phone to hit the market, but it was the first to really gain consumer mind share. I was around to witness "No wireless. Less space than a Nomad. Lame." on Slashdot in response to the iPod, but despite owning a Nomad myself it's debatable technical superiority meant little in the market.
And I will give Apple credit that their engineers are still really good, and product management keeps a surprisingly small stable of unique parts for a company their size. Without Jobs they seem a bit listless in terms of focus on new product lines (maybe AR will work for them?) but continue to innovate more gradually, and drag the rest of the PC industry along with them: their homebrew processors are supposed to be pretty good although I haven't tried them.
I don't think Jobs was himself a great engineer, but solid product management is underrated and deserves credit.
They're 4-5 years ahead of their closest competitor, Qualcomm (even with the Nuvia acquisition). They're not actually any faster than normal PCs, but they're excellent when it comes to idle power consumption (which is what the computer is doing most of the time).
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