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Culture War Roundup for the week of May 20, 2024

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As of right now, the official trailer has 266k upvotes and 597k downvotes. It seems quite a few people are pissed, to put it mildly. Keep in mind there's an extra barrier to downvoting these days in the form of a necessary extension so the actual numbers are certainly much worse than what we can see here.

Overall, I can't see this as anything other than a colossal misstep by Ubisoft. "No such thing as negative advertisement" doesn't apply in this case because Ghost of Tsushima launched for PC at almost the exact time the Shadows trailer released and everywhere I look, I see comments along the lines of "play this for the actual Japanese samurai experience".

Imagine how easy it would have been for them to make Yasuke a kind, intelligent side-character and contrast him with an evil, stupid, warmongering Oda Nobunaga. They would have gotten tons of DEI points and almost nobody would have said anything negative. Instead, they catapulted a direct competitor to success and alienated a huge chunk of what could have been their core audience.