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There is entertainment that appeals to a large number of people, and there is entertainment that is designed to be mainstream. Post-IP law, the former kind of entertainment will persist, but there will be no point in creating the latter kind except in the form of excludable physical objects and in-person events.
Just think about it:
No more soulless, toyetic cartoons. No more lowest-common-denominator reality television. No more hyper-generic romantasy novels getting polished tiktok campaigns.
These properties only exist because they can be marketed-- because they're the type of cultural product that let middlemen extract the most wealth. Without them taking up a huge chunk of our cultural vigor, more earnest works will have the space they need to thrive. Or not thrive, as the case may be-- but that's fine, because that's natural selection.
My experience with fanfiction (and fanart) proves this wrong. Fanfiction authors have sub-zero protections against "theft." And yet, authors are constantly appearing and making a mark as a direct result of their creative talent. And by establishing their bonafines for quality, they can even start making money themselves off of patreon. Name recognition and marketing will matter, yes, but just think about the incentives-- your goal isn't to sell your last work, it's to sell your next.
Frankly, you have insufficient faith in the free market. It's trivial to think up business models and financial instruments that could pool money from interested readers to generate new texts. Even if every current creative immediately goes out of business, people will still demand entertainment! The market will find some way to make the transaction happen.
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