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Notes -
Disclaimer: I don't actually work in the industry.
The problem AFAICS is that there are so many layers of selection against anti-SJ and no real layers of selection against SJ apart from the end-users, because arts are heavy on SJers and SJ will retaliate against people for helping an anti-SJ game.
Let's assume you're a game dev and you want to make an anti-SJ game. You need: funding, other devs, marketers, friendly-ish journalists, platforms to sell it on, and of course end users.
If you're rich, you can bankroll your own game, but if you're looking for investors you might have some trouble because of the latter stages, and because SJ has a reasonable degree of penetration into the financial system (i.e. people who can invest in you with other people's money, not just their own).
Lots of other devs are SJWs, so they're not going to work with you. The ones that aren't SJWs still are afraid to work with you, because if they do then their career is basically limited to "make more explicitly-anti-SJ games"; SJ will cancel them for the sin of working with you and they probably won't be able to be coworkers with SJWs ever again.
Lots of marketers are SJWs, so they're not going to work with you. The ones that aren't SJWs still are afraid to work with you, because if they do then their career is going to take a rather serious hit; lots of marketing agencies won't hire someone with that kind of black mark.
Lots of journalists are SJWs, so they're not going to promote your game. There is an alt-media ecosystem these days who've already paid the costs of cancellation and will not be deterred by it, but it tends to be focused on politics rather than entertainment; still, this one's noticeably less of an issue.
Lots of platform bureaucrats are SJWs, so you're going to have a hard time getting your game on those platforms. This one's especially hard because of the oligopoly.
End users, as you say, no real issue.
And a lot of these reinforce each other, too, because if the game is going to fail anyway then what the hell is the point?
Even trying to make a non-SJ game has some of these problems, because you still can't hire essentially any SJW devs (or to some degree marketers) without them at some point wanting to insert SJ and then you have the choice of either defying them and being considered anti-SJ by SJWs, or acceding in which case it's now an SJ game. And yeah, as others have said there are also rumours of ESG shenanigans on the "investor" rung.
Now, there are exceptions. Eastern media comes pre-made from a place where these incentives don't apply (although translators may still have a go at "fixing" it, that's actual extra work and thus less profit). Indie games don't have the incentives interlock quite as strongly because you need less people, although outside of single-person passion projects they're still there. But for the main industry? This $20 note is sitting on the ground... in the free-fire zone of the Berlin Wall. It's not impossible to pick it up, but it's also not surprising that it sits there a while.
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